Designing user-centered interactions & experiences
wat.jpg

Fits & forms : Wearables for youth market

Strengthening brand portfolio

Sponsor

TATA Company, India

Collaboration

Fastrack Design team, Titan Industries

Duration

18 weeks, Fall 2013, National Institute of Fashion Technology

Tags

Research, Market Study, Ideation, Concept development & realization, Prototyping, Product Design, Lifestyle

View full report here

 

Fastrack, India's youth brand has been a stronger Brand with respect to guy’s watches as compared to girls. Majority of sales comes from guys segment, while less from girl’s product. With the growing competition & to strengthen market share, there was a need to introduce more girl’s watch by the brand.

In a team, I worked on the project as a product designer under the supervision of an industry mentor.

 

Fits & Forms

The form & styling of watch had to appeal youth girls, also had to look simple as well as premium to have an edge in the highly competitive market segment.

 

Market Launch,  Summer 2013

Market Launch,  Summer 2013

 

 

Digi Drive

As part of my second project, I worked on digital watch Project with Fastrack. The form and styling of the watches carry a futuristic look and adds to edgy image of the youth brand. Cost was sustained to be pocket friendly for aspirational youth market segment in India. it complemented fashion sense, not compromised in particularly appealing to its youthful target market.

Digital Watch Collection Market Launch, fall 2013

Digital Watch Collection Market Launch, fall 2013

 

Approach

Form Ideation

Prototyping