Team Sami Laiho, Yuanrai Li
Duration 5 weeks, Spring 2016, Umeå Institute of Design
Volkswagen asked us to envision the future mobility experience for an electric vehicle.
What if Volkswagen vehicle still performs its core function? A pure driving experience might be a bold answer. The shift concept focuses on providing pure driving experience to the driver. The interface offers the choice to unplug from the world and enjoy driving.
Passionate about driving
People who enjoy just to drive
Two seater concept
Switch between modes
Choice to unplug from the world
All information displayed
on the dashboard
off the grid, driver chose
what to display
Only essential information
displayed to drive
The driver can choose between two modes: connect and disconnect controlled by the knob.
The dashboard is a clean canvas when off. When the car is in drive mode and knob is rotated, the entire panel illuminates and becomes the alive display. The driver can freely adjust the size and position of information on the screen.
In this mode, information load is cut down. Only necessary information is displayed n the vehicle’s hood for the driver to focus on the driving experience. Further information gets reduced to linear visual manner.
Switch the modes
The knob features allow the driver to make information disappear by rotating it. It fades in the vehicle hood. All driver sees is the current speed.
Elements connected by the point of origin
Vertical fade out
Elements slowly disappear in linear manner on transition
Individual elements move lightly when touched by the user
Dashboard in different zones
Icons for electric vehicle
The screen panel behind the steering wheel displays car cluster. These elements include an indication of car's battery status, tire conditions, navigation etc.
The centre panel consists of various widgets related daily feed is highlighting news etc., and Communication summarises the emails, calls and social networking updates and Media comprises of music player.
The dashboard engages co-passenger also with quick and light applications which offer services to shop, play, flip comics and watch videos.
Transition from dashboard to the hood of the vehicle when knob is rotated.
Only speed is displayed on the vehicle’s hood and further gets reduced into linear visual manner.
Display on the top
The speed gets displayed on the top of the bonnet of the vehicle.
The speed changes to minimal graphics to make it fun for the driver.
Story building, Concept development, Interface Design, Animation principles, User experience, Project management