Electric mobility experience

Interface for pure driving experience






Team Sami Laiho, Yuanrai Li 


Duration 5 weeks, Spring 2016, Umeå Institute of Design



Volkswagen asked us to envision the future mobility experience for an electric vehicle.


What if Volkswagen vehicle still performs its core function?  A pure driving experience might be a bold answer. The shift concept focuses on providing pure driving experience to the driver. The interface offers the choice to unplug from the world and enjoy driving.



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Passionate about driving

People who enjoy just to drive

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Electric Vehicle

Two seater concept

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Switch between modes

Choice to unplug from the world



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All information displayed

on the dashboard

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off the grid, driver chose

what to display

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Minimal information

Only essential information

displayed to drive


The driver can choose between two modes: connect and disconnect controlled by the knob. 


Connected Mode

The dashboard is a clean canvas when off. When the car is in drive mode and knob is rotated, the entire panel illuminates and becomes the alive display. The driver can freely adjust the size and position of information on the screen.


Disconnected Mode

In this mode, information load is cut down. Only necessary information is displayed n the vehicle’s hood for the driver to focus on the driving experience. Further information gets reduced to linear visual manner.


Switch the modes

The knob features allow the driver to make information disappear by rotating it. It fades in the vehicle hood. All driver sees is the current speed.




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Pivot point 

Elements connected by the point of origin

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Vertical fade out

Elements slowly disappear in linear manner on transition

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Slight jiggle

Individual elements move lightly when touched by the user




Dashboard in different zones

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Icons for electric vehicle

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Engaging co-passenger


Vehicle Information

The screen panel behind the steering wheel displays car cluster. These elements include an indication of car's battery status, tire conditions, navigation etc. 



The centre panel consists of various widgets related daily feed is highlighting news etc., and Communication summarises the emails, calls and social networking updates and Media comprises of music player. 


Engaging Co-passenger

The dashboard engages co-passenger also with quick and light applications which offer services to shop, play, flip comics and watch videos.


Transition from dashboard to the hood of the vehicle when knob is rotated.


Speed Display

Only speed is displayed on the vehicle’s hood and further gets reduced into linear visual manner.

Display on the top

The speed gets displayed on the top of the bonnet of the vehicle.

Minimal information

The speed changes to minimal graphics to make it fun for the driver. 



Scaled Prototyping -  we made   clusters of information to user accessibility

Scaled Prototyping - we made clusters of information to user accessibility

Defining package of the vehicle - Role playing as passenger and driver

Discussing-  the aesthetics of the concept

Discussing- the aesthetics of the concept

Building interface setup in the vehicle - connected to a point to origin

Storyboarding -  created user journey to visualise the concept as part of daily life of the user

Storyboarding - created user journey to visualise the concept as part of daily life of the user

Initial wireframe  - skeleton created to arrange elements at the dashboard

Initial wireframe - skeleton created to arrange elements at the dashboard

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All I want to know is the speed of the car to enjoy my driving time, nothing else
— VW Car owner

My Contribution

Story building, Concept development, Interface Design, Animation principles, User experience, Project management