Haematology Department, University Hospital of Umea
MFA Thesis project
Duration 20 weeks, 2018, Umeå Institute of Design
Funding Kempefonden, Brita-Stina Nordenstedt's Donation
External Tutor Sara Vrbinc (Helix Center, UK ) Tara Mullaney (Veryday)
In healthcare and medical world, as part of medical Volunteerism, blood stem cells are given by the people to save lives of patients suffering from blood-related disorder and diseases for the stem cell transplant. These people voluntarily enrol themselves to donate. Today, The process of acquiring these cells from the donors is a time-consuming process and has its challenges.
What if stem cell donation was more holistic for the donors and others involved in the process?
The project is a platform that prepares the volunteer donors for the blood stem cell donation, considering their emotional wellbeing and also making process inclusive for others. The touch points include a story kiosk, care kit, collaborative digital platform that impacts how we behave around blood stem cell donation.
Project supported by user research and analysis, value proposition, user journey, stakeholder mapping, and testing recommendations in the future.
Blood stem-cell donation
Stakeholders in the process
Former donors, Former patients, Family members
“Donor Space” is a service centred around the volunteer donors and brings stakeholders together to support the donors. The touch points include donor flock, a deck and a pack The touch points include Donor flock, storytelling and swab , donor pack, a collaborative digital platform.
Interviews were conducted with past donors, future donors, sibling donors, NGO, donor recruiters, transplant coordinator, nurses, doctor, family members, patients, stem-cell experts
Includes field visits to hospital, donation process observation, shadowing nurses and a donor during the apheresis process.
Journey mapping with past donors
Donor Journey map was created with the 2 donors from their past experiences understanding their challenges, pain points and "I wish" perspective.
DONOR SPACE TOUCHPOINTS
Opting the service
The donor flock is strategically placed in public spaces to reach out to young millennials, and here they could enrol themselves as a donor and grab a swab kit to register themselves as a donor. It creates awareness and deeper engagement about the blood stem cell donation in the society.
Engaging in the service
When an exact match to the patient, the donor receives the donor pack. It’s a guide for the donors in the donation. This pack consists injections, instruction manuals, what to do on the day of apheresis, Steps to be taken after the donation and organiser to manage the paperwork.
Maintaining the service
The donor deck is a personalised online collaborative platform for the donors where they access to all the information to the donation at one place and connect to healthcare professionals, nurses and doctors, the NGO, and the pool of donors around the world.
Surfacing behind the scenes
Curiosity in the process
Narratives as a hook
The interface of the donor flock showcases the onboarding experience in the stem cell donation process. Through this, people could learn basics about the stem cell donation and check their eligibility.The interface of the donor flock showcases the onboarding experience in the stem cell donation process. Through this, people could learn basics about the stem cell donation and check their eligibility.
When a potential donor is an exact match to the patient, with the injections they get a donor care kit, where they gain a complete overview of the process.
It contains different sections: 1. Steps completed so far. 2. Injections, instruction manual how to take doses, side effects of the prescriptions 3. To-Do on the day of apheresis, what to tell your family about the donation 4. Steps to be taken after the contribution, swab kit to pass it on to another donor 5. Donation Organiser.
The visual style of the pack is designed to engage and create curiosity among them.
Once a donor is a match to a patient, he/she gets access to a personalised online collaborative dashboard where they get access to all the information to the donation at one point. It’s accessible by family members, healthcare professionals, and NGOs – the pool of donors. It gives them control of the process, it brings all the varied stakeholders working across silos across geographies, departments together on one platform.
It includes stories from the donors who have donated in the past to build comfort. The deck offers features such Telemedicine, Virtual doctor visit, 1:1 interaction with the doctor and nurses.
Brief development, project management, User research, System thinking, Co creation with stakeholders, User testing, Service design, UX writing, Instruction Design, Interface design